I am an Award-Winning Sales Director turbo-charging outbound sales functions to deliver exceptional results with a very fast turnaround. Before forming AR Consultancy I held sales leadership roles for 7 years and was the first outbound sales employee in EMEA for 3 technology start-ups, with one specific niche: bringing companies into Europe and defining a world-class outbound opportunity generation process to sell to enterprise clients, and coaching teams to do the same. I turn sales amateurs into sales superstars in a short period of time and equip you with the relevant tracking dashboards and tools to continue to measure and replicate success.

I have since formed an Outbound Sales Consultancy to share my expertise and drive transformational growth for multiple businesses. I work with the following:

• Start-ups who wish to increase their pipeline and number of customers

• Larger corporate organisations who wish to understand exactly where all outbound metrics point to and where success is coming from to replicate

• US or APAC start-ups wishing to expand into EMEA

In an ever-evolving market, finding meetings and opportunities is described as being the ‘hardest part of sales’ and strategic early stage outbound sales processes are imperative. Success lies in understanding precisely where your strengths and opportunities lie – that’s where I come in.

I dig deep into every element of your sales metrics, analysing your successes and challenges, replicating what works and fixing what doesn’t, whilst developing a long-term strategic sales plan and go to market sales strategy. Based on this actionable insight, I create targeted messaging based on role and industry, market segmentation and target customer selection to craft winning communication strategies.

I then create psychologically proven multi-step sequences for you to implement with ease, which are automated, so you can consistently keep to this winning method of engagement for all leads. Aside from this, I design custom nurture programs, track engagement, and provide you with dashboards for real-time visibility.

The result? You’ll know precisely where your message resonates, where to focus your efforts, and be equipped with tailored and correct collateral to drive revenue. You’ll have a world class pipeline generation program which increases your revenues multiple fold.

To grow as a business, it is imperative to collect and analyse data on the effectiveness of outreach efforts and use that data to make necessary adjustments to improve your results. I analyse sales performance metrics and data on the effectiveness of outreach efforts to identify trends, opportunities, and areas for improvements, making strategic adjustments based on this analysis to mirror success and improve your results. I track every granular element of the early sales process to gauge which messaging is the most popular, what the most popular content is, which vertical markets are performing better for your story, which job titles are the best to pitch to, and so much more to be able to then tailor messaging and make it ultra personalised and relevant. I implement dashboards to make it easy for you to track all relevant metrics and performance so you can monitor results moving forward - whether it be day to day, week on week, month on month or quarter over quarter.

I have been recognised as one of "100 to Watch Sales Directors" by Lead Forensics out of 30,000 Sales Directors after successfully creating and launching outbound sales strategies for three start-ups. 

After 10+ years in new business sales roles working for successful technology start-ups, and 7 years working in leadership roles devising a comprehensive strategy for outbound sales and hiring/coaching teams to do it successfully, I started to look at my career differently. I was a very early employee at my last three start-ups; two of these were high-growth US Silicon Valley start-ups who I brought into EMEA where they had zero presence, and the third was a UK technology start-up where I was their only sales person globally.

Upon reflection I realised I have been a sales consultant focused on outbound generation for three separate super early start-ups - the only difference being that I was employed in full-time roles.

I know that my process and methodologies work and have a desire to bring this to multiple organisations instead of being confined to just a single role.

If you get an outbound sales strategy correct, you’ll reach out to more relevant people at relevant companies in a shorter timeframe and with a more tailored message. This would translate to more sales, boosted revenue, and depending on your growth strategy means you can hire less sales employees to get the same result, or ultimately hire more sales people to earn even more revenue. 

With my experience primarily centred in the enterprise space, known for being a considerably more challenging space to prospect and sell into, even landing a single enterprise client through my efforts (especially if over time) would more than double the value of any consultancy fee. Yet, my strategic focus extends beyond securing multiple new clients; it also involves creating nurture programs that ensure a steady flow of new and repeat business, and positions you as market leaders. Outsourcing the primary development of this aspect of your business to me as a consultant will not only save you significant time but also yield substantial results.

I offer a complete transformation – including enhancing your sales team’s capabilities and enabling them with the right tools and collateral to amplify your message in the most effective way, whilst creating dashboards on Hubspot for you to measure all performance metrics. I will turbo-charge your outbound mission and reduce potentially years of stress and time to achieve otherwise.

My entire approach is highly adaptable and as customisable as you need it to be, to suit your preferences. I offer total flexibility to the table and am ready to tailor my methods to precisely meet your needs.