I create effective outbound collateral with a persona-centric approach, researching your messaging, competitors, customers and success to refine USP's and relevant collateral. I research the unique requirements of each individual job title you sell to see what is important to them. Successful outbound prospecting has evolved to be focused on adding value to personal responsibilities and alleviating pain points based on both job role and vertical market, as well as research into the specific individual, before then 'warming up' the contact before reaching out.

For each decision-making calibre of contact you sell to across each relevant vertical market, I develop tailored callscripts, quick reference "cheat sheets", objection handling, and winning email templates based on your USPs and value to equip you and your sales team with effective talking points and value propositions.

I create customised dashboards to monitor and evaluate performance consistently, tracking every element of the early sales process, including granular detail such as specific email open rates, which links are clicked and number of opens, conversion rates (% of prospects who take a desired action such as setting up a call) and more from each line of outreach. By properly tracking the correct metrics, you can gauge which messaging is the most popular, what the most popular content is, which vertical markets are performing better for your story, which job titles are the best to pitch to, and so much more.

I implement methodologies to 'warm up' contacts before reaching out, turning cold contacts into warm leads. That can include things such as commenting on their LinkedIn posts, or 'liking' actual comments they have left on other LinkedIn posts to build familiarity with your name. With my methods, you will increase your response rate massively.

I create automated multi-step sequences for you with tools like Hubspot. In these sequences you can track every element with focus - which emails have better open and engagement rates, which links are the most clicked, which step of the sequence is the most successful, etc. I create different sequences per job role and vertical market with areas left for personalised customisation. New contacts can be easily entered into these sequences, saving huge amounts of admin time and ensuring you and all your salespeople are sending consistent messaging. These sequences include calls, LinkedIn messages, e-mails and LinkedIn touchpoints such as interacting with a post, and ensure nobody is left out.

Sending blogs, articles and newsletters over scheduled or unscheduled follow-ups over set time periods means keeping people engaged and up-to-date with your brand. By tracking the performance metrics, you keep track of which potential customers have expressed an interest. Individuals who have opened emails multiple times and clicked links will go into these nurture campaigns. Writing relevant blogs to market to relevant contacts on relevant dates is also effective.

Spending some of your markting budget on customer loyalty is important and I have a variety of proven techniques and ideas to share which increases the expenditure of repeat customers, and further improves the way both the company and the individual you are selling to/dealing with views you as a business, reducing churn.

I create dashboards for you to monitor success for every sales element of the business. I will leave the tailored material I create uploaded on a sales platform (such as Hubspot) where you will have all the sequences and templates ready to use yourself. I will coach my methodologies throughout the consultancy. I also offer packages for ongoing consultancy work where I can continue to assist - please see packages to learn more.

Within a swift 30 day span, I will diagnose your outbound sales operations, define all relevant metrics, construct meticulously customised outbound message templates for every type of persona based on each relevant job role within each relevant vertical market, encompassing well-crafted call scripts, ‘cheat sheets’ with your USP’s tailored to each job role and each vertical market, and comprehensive objection handling strategies. Messaging is encompassed into sequences for you to use independently. I offer an initial project arrangement, plus an additional 3, 6 or 12 month period of covering ongoing consultancy work.